As a medical writer for the drug, device, and diagnostic industries for 7 years, I can assure you that not only should you pretty much ignore Big Pharma advertising, you should even take the medical and scientific literature on pharmaceuticals with a grain of salt, definitely if sponsored by the drug industry, and often times, even if not (drug companies tip off the docs all of the time). Even CME can not be trusted anymore. Truely, it's all a bunch of chicanery.